Blog
How to motivate kids (and grownups)
I like to say that "motivation is a solved problem"

What should I do when my kid says “it’s too hard”?
When a child says “reading is too hard”, often I find that simply validating their feelings is enough to get them moving.

How to let kids learn really fast
Some people think Mentava’s results are a miracle. I do not.
Why so many schools started telling kids to guess at words instead of sounding them out
In the 1960's a woman in New Zealand named Marie Clay thought that good readers read by guessing at whole words from context (the words around them, the letter they start with, or any pictures).

How do I help my kid tell b and d apart?
We get this question a lot:

What should I say to someone who claims “phonics doesn’t work”?
Sometimes people try to tell me that “phonics doesn’t work”.

My child is the best reader his teacher has ever seen, what next?
I got this question from a parent of a Mentava reader today:

How do I help my kid build grit?
Of the hundreds of families I’ve worked with in Mentava’s rigorous reading program, only several dozen kids have graduated.

How fast does Mentava teach reading?
Most apps that claim to be educational use glittering generalities to describe their results. They refer to ambiguous “phonics skills”, a “pathway that leads to literacy” or “boosting pre-literacy skills”.

Why kids learn slowly - and what to do about it.
Have you ever watched your child practice a skill — tying their shoes, riding a bike, or setting the dinner table — and realized they were unknowingly locking in a mistake?

How structured phonics teaches kids to read irregular words
I was asked a great question yesterday, which was: "How do we teach kids to read irregular words like comb/bomb/tomb?"

What makes Mentava different
Sometimes people ask “What makes Mentava different? How are you teaching 3-year-olds to read so quickly?”

Developmental milestones for early reading
After introducing hundreds of kids to reading, some as young as 2, here’s what we’ve learned about developmental milestones at very young ages. Anecdotally, we see large variance even within individual families, so my guess is that these likely reflect minimum ages and there’s a much longer tail in the general population.

Announcing Mentava Basics
Today we’re announcing our new Mentava Basics curriculum, aimed at kids who are still a bit too young for the standard Mentava curriculum.

How we teach blending using visual feedback
If you’ve tried to teach a child to read, you know that the hardest part is getting them to blend letter sounds together without pausing in between them.

How we use font colors to help beginning readers
Beginning readers frequently have trouble when single sounds are written with multiple letters, like "sh", "th", or "ay”.

Announcing our Alphabet Sounds Book
They’re based on an outdated understanding of English and have barely changed in the last 500 years. So we wrote one that does it right, and we’ve made it available for free.

Why Mentava costs $500
As I write this, there are more kids using Mentava for free than paying for it.

False Promises: The Reality of Educational Reading Apps
I've tried all the top reading apps, including ABC Mouse, Duolingo ABC, HOMER, Hooked on Phonics, Khan Academy Kids, and Reading Raven.

Healthy Screen Time
As a company creating software to teach 3 year olds to read, one of the most common questions we get is “but isn’t screen time bad for kids?” Parents and teachers are often surprised to hear that I agree.

How I got 50 high-profile angel investors to join our seed round
When I set out to raise the seed round for Mentava (an edtech startup to accelerate childhood learning) earlier this year, I knew it would be a challenge. I was a solo, non-technical, first-time founder, pre-product, pre-team, without an impressive resume or connections to the investors I wanted.

Our seed round
Today, I’m excited to announce Mentava’s $3m seed funding to accelerate education. We've already begun teaching 2-year-olds to read.

Hello world
Hello everyone! As of September 8, 2021, Mentava is now officially a real company. Happy birthday!
